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http://www.backyardcity.com/images/inf/Outdoor-Clock-10842BK-1831.jpg
http://www.global-b2b-network.com/direct/dbimage/50349690/Artistic_Clock_And_Wall_Clock.jpg
http://www.germes-online.com/direct/dbimage/50260833/R_C_Alarm_Clock.jpg
http://www.ajoka.com/image/watch.jpg

 

TIMEX SAYS THE HANDS ON TIMEPIECES ARE PLACED AT TEN-TEN SO THE COMPANY LOGO ON THE FACE WILL BE FRAMED AND NOT BLOCKED BY THE HANDS.

 

TIMEX SAYS THE INDUSTRY STANDARD USED TO BE EIGHT-TWENTY BUT THAT LOOKED TOO MUCH LIKE A FROWN AND CREATED AN UNHAPPY LOOK.

 

TIMEX SAYS IN ITS ADS, THE CLOCK HANDS ARE PLACED AT TEN-NINE AND THIRTY SIX SECONDS, EXACTLY."

It has been suggested that the 10:10 position is used because it resembles a smile.

U.S. President Abraham Lincoln died at 7:22 a.m. on April 15, 1865, although he was shot at 10:15 p.m. on April 14, 1865. Although this has been suggested, I doubt that the position of the hands commemorates the time of Lincoln's assassination or death.

Nobody's ever been able to explain why this is a universally used constant/standard. I've guessed that it is because this shows the clock hands well; the problem with that reasoning is it doesn't pass the "beauty in the eye of the beholder" concept. Everyone would have a different perception of what shows off the hands the most.

The most popular one is because the hands look like the clock has a 'smile' on its face instead of a frown and it frames the manufacturer’s trademark if it is printed just above the center pipe.