Everyone knows that widgets are the new black. They are cool, they are slick, they are playful. Cool and fun is one thing, but business is another. We are seeing an increasing number of media companies and publishers turning to widgets. But why? What is it that media giants expect from these microchunks of their content?
Apparently a lot. Media companies see widgets as an important new method of reaching audiences both inside and outside their domains. It seems that widgets cover array of tasks ranging from brand propagation to instant transactions and customer tracking. In this post we will take a look at how web widgets have evolved from cool, viral toys of self-expression to important big media tools.