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His first film as a leading man, Gangotri, directed by veteran director K. Raghavendra Rao, was a hit. This was K. Raghavendra Rao's 100th film.. After the first film, Arjun got a facelift to improve his looks. His second film Arya was a 2004 blockbuster. It was Arjun's first major hit. His third film, Bunny was also a hit. His fourth film, Happy didn't fulfill the expectations and turned out to be an average film. However, the film made decent profits in the United States. In 2007, his next release with Puri Jagannadh, Desamuduru, proved to be a big hit at box office and the first hit of the year in Tollywood. The film has been described as the best in Arjun's career so far. He was acclaimed for his newly toned body with six pack abs, for which he reportedly trained for 3 hours a day for many months. He became the first south Indian star to have a six pack and has gained a wide fan following among the youth. His next movie is with producer Dil Raju and Bhaskar, the combination that made the hit film Bommarillu, where Sheela, the heroine of Raju Bhai fame, is the female lead